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They can also help you track your progress and establish KPIs. These companies can also assist you avoid common SEO misconceptions and other mistakes that could harm your website's rankings. A cheap seo company will also be able to monitor your website to find problems and errors that can affect your rank. This can be accomplished through monitoring tools such as Google Search Console, Bing Webmaster Tools and Google Analytics. They can also keep an eye out for black-hat attacks, malicious backlinks manual actions, and security flaws. They can also monitor your online reputation and assist you address negative reviews or complaints. In addition to these services, affordable SEO companies can also assist you in identifying the most effective keywords for your business. They can then optimize your website's content to target these keywords. They can also help you implement mobile-friendly optimization, which is becoming increasingly crucial as Google moves towards a mobile-first index. 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